Big data generally refers to datasets so large and complex they create significant challenges for traditional data management and analysis tools in practical timeframes.

The volume of available data has grown exponentially, more sophisticated algorithms have been developed, and computational power and storage have steadily improved.

The primary goal of big data analytics is to help companies make more informed business decisions by the analytics professionals to analyze large volumes of transaction data, as well as other forms of data that may be untapped by conventional business intelligence (BI) programs.

Big data strategy will benefit your business by:

• Providing the company’s decision-makers with insights that help them make better, quicker decisions
• Providing better support, management and mitigation of enterprise risk
• Improving your business model by selecting key metrics of performance to link with strategy execution
• Satisfying regulatory and compliance requirements
• Improving your strategic decision-making by analyzing customer behavior
• Moving to a more data-centric model of decision-making throughout your business with sustainable implementation and extensive support will provide you with a variety of new opportunities, helping you attain the latest leading business practices.

Calculus is able to help organizations to harness these capabilities effectively and will be able to create significant value and differentiate themselves from others.